Save the Date!

So over the past few blog entries I've been writing about how to make Sentimental a success. In the last entry I wrote about a quality and consistant product. So to stay true to the last entry, I figured this entry would be perfect to announce the release of our next line, and we feel it will be some of our best stuff to date. The date has finally been set to release the new stuff! Plan on Black Friday. That's November 27, 2009. We're really excited about this new release; it's been in the works for far too long now. We'll be opening the release with a 24 hour sale! More info on the sale to come soon. Some of the new items to be released are already pictured in the pictures on the page background. We also have a few more items in the works - including a new hoodie! The cheesy shirt will be ready to ship aswell.

Making Sentimental a Career continued

Another thing that is essential for Sentimental Clothing to establish itself for the long haul is the product.. Since the beginning of Sentimental we have been focused on putting out a quality product. This is something that must be done in multiple ways.
The first thing we did to ensure quality was to print our shirts on a high quality blank. We print all of our shirts on American Apparel. Many clothing companies outsource their product to be manufactured in other countries. Outsourcing lowers the cost for the company, but it also lowers the quality. By choosing to use American Apparel, Sentimental Clothing has taken a step to a higher level. We are providing a shirt that fits well, is comfortable, and is made sweatshop free here in the United States.
Now, we could use the most comfortable shirt in the world, and we feel like we do, and still not be able to sell them if we don't print designs that people like. We've focused a lot of time on what actually goes onto the shirts themselves. And some have been good, while others, not so good. We are learning as we go, and we are listening to the feedback of our customers. Originally, we did a lot of designs ourselves too, we are now looking for talented artist to bring us the best designs we can get.
And finally, we need to focus on consistency. This has been an area that we have lacked in - not in quality, but in timeliness. We have not been the best at putting out new product in a timely and consistent manner. This is something we are working to fix. We plan to release new product more often. We are also planning to continue the diversity of clothing we provide. Stay tuned for more to come this winter - just in time for Christmas!